Advisory Committee is overseen by an advisory committee of conservation and business representatives with expertise in developing and evaluating fishery improvement projects. The advisory committee supports the day-to-day operations of, including guiding the outreach strategy for the site, managing the appeals process, maintaining the standard for the website, and responding to emerging opportunities and challenges.

Members of the advisory committee are:

Richard Boot, President and Founder, FishChoice

Stephanie Bradley, Manager of Fishery Improvement Projects, World Wildlife Fund - US

Jim Humphreys, Global Fisheries Coordinator, Marine Stewardship Council

Cassie Leisk, Head of Sustainability, New England Seafood

Max Levine, Director, California Environmental Associates 

Ethan Lucas, Project Director, FishWise

Indrani Lutchman, Program Director of FIP Evaluations, Sustainable Fisheries Partnership

Andre Brugger, Sustainability & Compliance Manager, Netuno USA

Adriana Sanchez, Founder, Seafood Ninja, Inc.

Helen Packer, Sustainability Manager, Fishing & Living/ Anova Food USA