FishChoice manages the platform. FishChoice led the development of the site and is integral to the day-to-day operations of the site as well as the data verification process.

Through collaboration with environmental and social nonprofit organizations and seafood industry leaders, FishChoice creates tools and relationships to make commercial procurement of sustainable seafood products easier and to expand the outreach and effectiveness of the sustainable seafood movement. is the first tool to fill a crucial missing link in the supply chain connecting buyers and sellers, making it easier to find, procure, and sell sustainable seafood products. This online, sustainable seafood sourcing tool connects retail, restaurant, and institutional seafood buyers to suppliers of sustainable seafood products. also helps sustainable aquaculture operations and wild fisheries that utilize environmentally responsible fishing methods find markets for their products.

You can learn more about FishChoice at